Glossary¶

The following terms and phrases are commonly used in context with Voyado Elevate 3. Each term and phrase is followed by a brief description and may include links to more in depth documentation of that subject.

Term/Phrase	Description
Ad	An Voyado Elevate data entity that allows for static or live ads that can include personalized products. Ads can be imported into Elevate via the Web API.
Administrator	A person with administrator access for the Voyado Elevate apps on behalf of a retailer. An administrator can manage settings for users and markets with the Voyado Elevate apps.
Argument	Parameter values sent with panels queries and notifications with the Web API. Arguments are panel and notification dependent.
Attribute	Meta data of a product, variant, ad, or category describing properties. Attributes are used for actions such as search, filter, sort, and more.
Backfill	The act of adding additional products to a panel result. If a result does not return the desired amount of products, additional products will be automatically added from a predefined data set to the result.
Banner	See Ad.
Bury	A method to temporarily hide selected products and variants in results in a market. Hiding products can be useful for use cases such as reducing the visibility of seasonal products after their season ends or decreasing the prominence of certain brands or types of products.
Category	An Voyado Elevate data entity that allows for relationships between and grouping of products and variants.
Cluster	A group of one or more Voyado Elevate servers.
Data model	The definition of how products, variants, ads, and categories are set up with attributes for use with Voyado Elevate. The data model defines for example what needs to be a product or a variant, or how product stock is described.
Deduplication	Methods of controlling if a product should be present in more than one displayed panel at the same time when using zones.
Dynamic page	A concept that enables retrieval of content from several panels at once without the need for creation of unique zones.
Exposure strategy	A method that allows for algorithms to decide what content to expose based on different business metrics such as product revenue, profit or conversions. Exposure strategies can be automatically tested against each other with A/B testing.
Imports	The method used to add content, product, ad, and category data into Elevate by way of posting XML to the Web API. The import method can also update, clear, and remove data. Imports are continuously performed as part of an import strategy.
Integration	The process of introducing Voyado Elevate to an e-commerce site.
Integration partner	A development company working together with the Retailer in integrating Voyado Elevate.
Faceted navigation	A concept allowing for dynamic and contextually based multiple choice product filtering and navigation. Faceted navigation is also known as check-box navigation as it is most often visually presented for a visitor as check-boxes.
Filter	A logical expression that defines a set of products for Elevate to operate on. Filters are used as arguments with panels.
Level of personalisation	A strategy on how to use notifications. The level of personalisation determines how sessions, visitor identification, and notifications is to be implemented and managed.
Locale	Language and region identifier. Locales enables language specific product information, but also synonyms for search, recommendations, and did-you-mean functions. Locales are also used to define how data and search queries are managed and how results are sorted.
Market	A data containment area that separates behavior data from different sites. The different functions of the Voyado Elevate apps are divided and managed by market.
Merchandiser	Person with access to the Voyado Elevate apps on behalf of the retailer. A merchandiser will use the Voyado Elevate apps to work with Boosting, exposure strategies, and more.
Notification	Data about visitor interaction sent to Elevate via the Web API. The notification type used determines how Elevate process the received data and should match the visitor action. Incorrectly set-up notifications will impact Elevate performance.
Panel	A configurable area, or block, on a website that accepts queries and presents results. Voyado Elevate include predefined panels functionality for ads, customer actions, navigation, product information, recommendations, and search.
Parameter	The definition of a key with a value that is used in arguments for notifications, panel queries, and more. Panels and notifications have specific mandatory and optional parameters related to their functions.
PIM/ERP	Product Information Management / Enterprise Resource Planning. The retailer's systems that Voyado Elevate communicates with and product data and more is derived from.
Priming	Addition of historical sales statistics into Voyado Elevate. Data priming is usually performed at the end of an Integration before go-live.
Product	The main data entity in Voyado Elevate with information about a retailer's product. Products can be imported into Elevate via the Web API. Products can have variants and be a part of one or several categories.
Boost	A method used to temporarily boost specific products in results in a market. Boosting is used for cases such as stock clearance and supporting external campaigns.
Query	A request from the client made to Voyado Elevate that returns a result to, for example, a panel.
Relevance	Voyado Lund's own algorithmic methods to sort products and measure a product's relevancy in a given context. Used to make sure that the most relevant products are shown to a visitor at any given time.
Retailer	A company with an e-commerce website.
Strategy score	A calculated momentary popularity based on the set exposure strategy. The strategy score is used for product sorting and more.
Session	A period of time where a visitor interacts with a site. During a session, notifications about visitor actions, so called events, are sent back to Elevate.
Synonym	Words related to a search phrase that help visitors find products even if the phrase used is not a perfect match. Synonyms can be used to guide visitors to relevant search results and can be set for individual phrases.
User	A person with access to the Voyado Elevate apps on behalf of the retailer.
Variant	A data entity that shares many properties with a product but differ with a few. Variants are usually the items that are displayed to the customer.
Visitor	A new or returning customer of the retailer's e-commerce website. Voyado Elevate can identify visitors across different browsers and units to enable personalisation across devices.
Web API	A two-part API system that enables communication with Voyado Elevate and a retailer's e-commerce website. The Web API is based on a RESTful API and a JavaScript library.
Zone	A zone is a container of panels that are used to build a specific panel structure. This container most often represent a page or a specific part of a page.

Abbreviations¶

The following abbreviations are commonly used in context with Voyado Elevate.

Abbreviation	Description
API	Application Programming Interface
AOV	Average Order Value
CRM	Customer Relationship Management
CTR	Click Through Rate
ERP	Enterprise Resource Planning
GDPR	General Data Protection Regulation
GUID	Globally Unique Identifier
JSON	JavaScript Object Notation
QPS	Query Per Second
PIM	Product Information Management
REST	Representational State Transfer
SEO	Search Engine Optimisation
SKU	Stock Keeping Unit
UUID	Universally Unique Identifier