Skip to content

Guide: How Name and Series Impact Search and Recommendations

Introduction

This guide explains how to use Name and Series attributes effectively within search functionalities in Voyado Elevate. Understanding their impact on ranking and search results will help optimize product visibility and ensure relevant search experiences.

How "Name" and "Series" Work

Series

  • Used only in search results and in the More from Series recommendation area.
  • Helps group related products together, improving discoverability on product detail pages.
  • Ranked low in primary search results, meaning matches in this field have little influence on ranking.

Name

  • Used in search and autocomplete.
  • Critical for product identification and matching search intent.
  • Ranked high in search results, making it a primary factor in determining product relevance.
  • Can override and demote hits on other fields, such as Title, making careful usage essential to avoid unintended ranking shifts.

Note

Both Series and Name are treated as known concepts in Elevate's search logic. When a user query matches values in these fields, the corresponding products are placed in the primary list. As a result, matches in less authoritative fields, such as Title, are considered weaker signals and may be demoted to the secondary list.

Practical Examples

Example 1: Using "Series" for Stylistic Grouping

A retailer selling "Voyado Fit" running shoes assigns several related models—such as trail, road, and lifestyle versions to the same Series. These products share a unifying style or concept but are sold as distinct items rather than color or size variants.
When a customer views one of the shoes, they see More from Series recommendations, helping them explore other items within the same style family. However, searching for "Voyado Fit" will not prioritize Series matches in the ranking unless no stronger matches exist in higher-weighted fields like Name.

Example 2: "Name" Taking Precedence Over "Title"

A product named "Voyado Fit Pro Max" has the title "Men's Running Shoe - Lightweight, Breathable".
A user searching for "Pro Max" will likely see this product at the top because Name carries more ranking weight than Title.
If another product only has "Pro Max" in its title but not in its Name, it may be pushed lower in results.

Example 3: Risk of Name Overpowering Other Fields

If a generic term like "Classic Sneakers" is set as a Name across multiple products, searches for "classic sneakers" may demote more relevant results that have this term in the Title.

Solution: Use Name for unique product identifiers, not general descriptors.

Best Practices

  • Use Name for distinct product identifiers (e.g., "Voyado Air Zoom X").
  • Use Series for collections (e.g., "Voyado Air Zoom Series") to group related products.
  • Avoid overly generic terms in Name to prevent unexpected ranking dominance.
×
Copyright

This online publication is intellectual property of Voyado Lund AB. Its contents can be duplicated in part or whole, provided that a copyright label is visibly located on each copy and the copy is used in conjunction with the product described within this document.

All information found in these documents has been compiled with utmost attention to detail. However, this does not guarantee complete accuracy. Neither Voyado Lund AB nor the authors shall be held liable for possible errors or the consequences thereof.

Software and hardware descriptions cited in these documents might be registered trademarks. All trade names are subject to copyright restrictions and may be registered trademarks. Voyado Lund AB essentially adheres to the manufacturer’s spelling. Names of products and trademarks appearing in this document, with or without specific notation, are likewise subject to trademark and trade protection laws and may thus fall under copyright restrictions.

CLOSE