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Query parameters

All Storefront API endpoints expect a set of query parameters. This section highlights some shared parameters as well as some noteworthy query parameters and concepts, providing more detailed explanations of each.

Please refer to the API specification for the exact set of parameters available for each endpoint.

Common parameters

The following query parameters are required for almost all Storefront API queries, with some also applicable to notification requests.

Name Description Example
market The visitor market. Must match the corresponding market identifier in the config import. UK
locale The visitor locale. Must match an available locale identifier on the current market in the config import. en-GB
touchpoint The visitor's touchpoint. Valid values are DESKTOP and MOBILE. DESKTOP
customerKey A key that uniquely identifies the current visitor.
Using UUIDs as keys are recommended.
0b05119e-eeb8-418a-bbfb-defa0dde417e
sessionKey A unique key, identifying the session.
Using UUIDs as keys are recommended.
0b05119e-eeb8-418a-bbfb-defa0dde417e

Correct usage of the customer and session keys are essential for the behavioral data to be analyzed correctly. A session starts when a visitor arrives at a site, and is identified through a unique sessionKey. The same sessionKey must be used though out the visit. For more information about customer keys, see Visitor identification.

Applied price

Parameter Description Example
priceId A custom price identifier. Must match supplied custom price identifiers in the catalog import. EUR

When supplying a priceId to a request, this price will be used for all price-related properties in the response. This includes the selling_price and list_price of all returned variants as well as the price range for filtering and what price value to use for sorting.

Response templates

Parameter Description Example
templateId Which template to apply on products and variants in listings. Can't be used in combination with presentCustom. templateName
presentPrices Include multiple price identifiers from the supplied custom price identifiers in the catalog import. Multiple values are provided with a pipe, |, as a separator. memberBasic|memberVIP
presentCustom Custom attributes of products that are used for presentation in product and recommendation lists. Multiple values are provided with a pipe, |, as a separator. Each custom attribute must match a supplied attribute in the catalog import. For more information, see Custom attributes. Can't be used in combination with templateId. material|sustainable

There are several ways to control which fields are included in the response for product and variant lists. Using templates (templateId) is the recommended approach over custom attributes (presentCustom). Prices for presentation (presentPrices) is compatible with both methods.

Templates

Templates can be used to control which fields are included in the response for product and variant lists. Templates specifying the fields to include are imported separately via the Import template endpoint in the Admin API. To apply a template to a query, the id of the template should be specified with the parameter templateId. Templates are the recommended way to consistently return the same fields for products and variants.

  • templateId cannot used in combination with presentCustom.
  • templateId will not affect the main product returned in a Product page query, it only applies to included recommendation lists.

For more details, see Product list response templates.

Custom attributes

The query parameter presentCustom can be used to control which custom attributes of products that are returned in product lists and recommendation lists in query responses.

  • presentCustom can't be used in combination with templateId.
  • presentCustom will not affect the main product returned in a Product page query, it only applies to included recommendation lists.
  • templateId usage is the recommended approach over custom attributes.

Prices for presentation

The query parameter presentPrices allows for prices to be included in the response of all variants in addition to it's default price. This, unlike priceId does not affect filtering or sorting.

Stores and channels

Parameter Description Example
channels Which channels to use. Valid values are ONLINE and STORE. Multiple values are provided with a pipe (|) as a separator. Channels default to ONLINE |STORE if none are provided. If STORE is explicitly included, the stores parameter may not be empty. For more information, see Stores and channels. ONLINE|STORE
stores The stores to use. This affects which stock is used and displayed together with the channels parameter. Multiple values are provided with a pipe (|) as a separator. Each store must match a supplied store key in the catalog import. For more information, see Stores and channels. 240|100

Filtering and ranking products based on both online and store specific stock levels are supported in Elevate. Filtering can be done either by default for all listings, or by adding the onlyInStock facet to the site. This lets the visitor control when to show out of stock products. If out of stock products are displayed, they are by default buried and displayed after products that are in stock. These behaviors can be modified in the Out of stock settings for Pages in the Experience app.

The channels parameter determines what channels should be used when filtering and ranking based on stock levels, as discussed above. The ONLINE channel will use the online stock level while the STORE channel will use store specific stock levels. Channels also affect the inStock properties on products and variants, and the general stockNumber on variants in the result. Which store specific stocks levels that are used is decided by the stores parameter.

The availability array on each product variant in the result is unaffected by the channels parameter, and displays unmodified stock levels from the catalog import. For regular listings, the stores parameter is used to decide which stores to display, but for the main productGroup of the product-page response the array will include all stores that are present on the variant. Note that the online stock is always included as the first item, and that a store is only included if present on the variant in the catalog import.

Examples

The following example has three products, each having one variant, with stock levels online and in two physical stores identified by store keys 240 and 100.

Product Online stock level Store stock levels
P1 10 240: 5, 100: 0
P2 10 240: 0, 100: 0
P3 0 100: 1

The effect of some parameter combinations on a landing page displaying all products is shown below.

Channels Stores Displayed when filtering P1 result P2 result P3 result
ONLINE 240 P1, P2 inStock: true
stockNumber: 10
availability: online: 10, store 240: 5
inStock: true
stockNumber: 10
availability: online: 10, store 240: 0
inStock: false
stockNumber: 0
availability: online: 0
ONLINE|STORE 240 P1, P2 inStock: true
stockNumber: 15
availability: online: 10, store 240: 5
inStock: true
stockNumber: 10
availability: online: 10, store 240: 0
inStock: false
stockNumber: 0
availability: online: 0
STORE 240 P1 inStock: true
stockNumber: 5
availability: online: 10, store 240: 5
inStock: false
stockNumber: 0
availability: online: 10, store 240: 0
inStock: false
stockNumber: 0
availability: online: 0
STORE 100 P3 inStock: false
stockNumber: 0
availability: online: 10, store 100: 0
inStock: false
stockNumber: 0
availability: online: 10, store 100: 0
inStock: true
stockNumber: 1
availability: online: 0, store 100: 1

Invalid queries

When the STORE value is present in the channels parameter, the stores parameter is required and must not be empty. Failing to supply the stores parameter in this case will result in HTTP status 400 Bad Request.

Page IDs

For landing pages and category pages, unique page identifiers must be provided. Page identifiers will be visible and used to distinguish between pages in the Elevate Apps, where merchandisers are provided with control of listings for each individual page. The max length of a page id is 200 characters.

For pages on the site, page paths should be used.

/women/dresses

For external requests, an identifier understood by merchandisers should be used.

mms-campaign-S2020

Configuration precedence of Pages

The page identifier, page id or page reference, is used to identify an existing page configuration. An existing page configuration created via the Admin API or Elevate Application takes precedence over configuration supplied in the POST request body.

Sort orders

The sort parameter determines the applied sort order of the listing. All eligible sort orders are found in the Primary Listing response. Sort orders are sent as a query parameter with the id as the value which is one of the listed Sort types, sort=[id].

Request example

The following example illustrates a category page request with the sort order NEWEST_FIRST applied. Other request parameters have been omitted for brevity.

https://{cluster-id}.elevate-api.cloud/api/storefront/v3/queries/landing-page?sort=NEWEST_FIRST

Facet selections

Parameter Description Example
f.[id] The applied facet selection in the search result. Each facet attribute is prefixed with f false

Facet selections are used for visitor facing product list filters, so called "facets". As opposed to product filters, facets are to be visualized and applicable and reversible by the visitors. All applicable facets are part of the response for Primary Listings. Each facet has an id, which should be provided along with the selected values as query parameters, when selected by the visitors.

Value facet syntax

Applicable for Text, Color and Size Facets. All facet ids and value ids are found in the response for each facet. Multiple values are provided with a pipe, |, as a separator. No escaping is needed as pipes that are part of the value id itself will be pre-escaped.

f.[id]=[value1.id]|[value2.id]

Range facet syntax

Range facets are provided with min and max as suffix to the facet id with values for the desired range. Both min and max are inclusive and default to 0 and the maximum eligible value respectively.

f.[id].min=[min]&f.[id].max=[max]

Checkbox facet syntax

Checkbox facets are similar to [Value facets][vfs] but consist only of one boolean value, represented by the selected property. By default, the selected property can be either true or false. To actively select or deselect the Checkbox facet, and thus apply or clear the filter, the value true or false must be provided as shown below.

f.[id]=[true or false]

Request example

The following example illustrates a category page request with a brand, a season (custom attribute), a price range, and a stock filter, onlyInStock, selected as facets. Other request parameters have been omitted for brevity.

https://{cluster-id}elevate-api.cloud/api/storefront/v3/queries/landing-page?
f.brand=adidas&f.custom.season=winter|spring&f.price.min=500&f.price.max=2500&
f.onlyInStock=true

Search origin

Parameter Description Example
origin The search origin of the search phrase, defaults to ORGANIC. Supported values: ORGANIC, DID_YOU_MEAN, UNDO_AUTO_CORRECT, PHRASE_SUGGEST, RELATED_SEARCHES, RECENT_SEARCH. PHRASE_SUGGEST

The origin parameter in search queries identifies how the search was initiated. This is essential for behavioral analysis and is strongly recommended to include in all search-page queries. The table below describes when each origin value should be used.

Origin Description Example
ORGANIC Indicates a standard user-initiated search. The user types a query in the search bar and presses Enter.
DID_YOU_MEAN Indicates that the user clicked a Did you mean suggestion returned in the search-page response. The search response includes “Did you mean: sneakers”, and the user clicks it.
UNDO_AUTO_CORRECT Indicates that the user chose to revert an automatic correction made by Elevate. The user types “iphon”, Elevate corrects it to “iphone”, but the user clicks the original phrase “iphon”.
PHRASE_SUGGEST Indicates that the user selected a suggested phrase from autocomplete. While typing “snea”, autocomplete suggests “sneakers adidas”, and the user clicks it.
RELATED_SEARCHES Indicates that the user clicked a related search phrase displayed in a previous search response. The search results for “running shoes” include a related search “trail shoes”, and the user clicks it.
RECENT_SEARCH Indicates that the user selected a recent search phrase from autocomplete. In the autocomplete recent searches section, the user clicks a previous query.

It’s recommended to keep the same origin value when filtering or paginating results, especially for UNDO_AUTO_CORRECT where omitting the origin can lead to different search results.

Notify

Parameter Description Example
notify Turns off notifications and behavioral registration for the query. false

The notify parameter should normally be set to true in production for all visitor-facing parts of the e-commerce site. Setting it accurately is important for accurate behavioral analysis and statistics.

Set notify=false in the following cases:

  • When queries are used in internal administrative tools
  • When performing load testing
  • When tracking visitor activity is not legally permitted
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