App features for sponsored products¶
This section provides an overview of new features focusing on sponsored products in the Elevate App when Retail Media is enabled.
Beta feature
Retail Media features are currently in closed beta. Contact Voyado if you want to take part in the program.
Sponsored lists¶
Sponsored lists are created on pages. When retail media is enabled on your cluster, the option to create sponsored lists will be added to the Page editor. To add a list just click "+Add list", choose "Sponsored list" and add a list ID.
Sponsored lists are similar to recommendation lists, except they don't have a product selection. Instead, you select a category for them to use. By default, Elevate automatically identifies the category that best aligns with the page's primary list (if one exists). Alternatively, you can manually assign any category of your choice in the "List settings".
On Categories
The selectable categories are based on the categories attribute supplied in the product feed, but also allows the selection of parent categories for more coverage (e.g. if a product belongs to the category Tops > T-shirts, you will be find it in both Tops and Tops > T-shirts). This lets you choose which level of granularity you want for the list.
Additionally, when a supplier wants to sponsor their products, they pick one or more categories to compete in.
When published, the sponsored list serves as a container that will be populated with products from retail media campaigns provided by your suppliers. During page rendering, a real-time auction determines which products qualify to be sponsored, and Elevate selects the most relevant ones from this pool.
Sponsored slices¶
Sponsored slices are just like slices added to a product listing pages, allowing you to override the organic ranking of products and display sponsored products within the organic list. Instead of using products sets a sponsored slice is a placeholder that, just like a sponsored list, will show sponsored products based on a real-time action.