Backend changes¶
This section explains what data must be imported to Elevate to set up and work with retail media. While some settings can be set in the Elevate App, others must be imported using the Admin API.
Beta feature
Retail Media features are currently in closed beta. Contact Voyado if you want to take part in the program.
Product categories¶
In order to work with sponsored products, there must be a clear product hierarchy that can be presented to suppliers so that they can choose where to promote their products. This is done by providing the categories field in the product data feed and making sure it is on the correct format with category levels separated by >, e.g. clothes > tops > t-shirts. A product will be sponsorable for all levels of its path, so a product with the category path above will be available for clothes, clothes > tops and clothes > tops > t-shirts. See the json or xml specifications for more information on how to import this field.
Deep structures
Note that for category hierarchies with multiple levels, only the first three levels will be used in retail media.
Sponsored slices¶
Sponsored slices can be imported through the Page import in the Admin API. To mark a slice as sponsored, do the following:
- Provide a limit
- Provide the field
"sponsored": true - Do not provide a product set id
- Do not provide any pinning
It is possible to have multiple sponsored slices and to mix sponsored slices with normal slices.
Sponsored lists¶
Sponsored slices can be imported through the Page import in the Admin API.